A unique, organic, distinctive brand that communicates working in harmony with nature, balanced with hand-crafted exceptional quality, without blending into what already exists in the industry. In order to stand out as a brand, it’s important that BlueTree’s personality - transparency, being progressive and having a collaborative nature - shines through. We want to be courageous, responsible and nurturing, infused with exceptional craftsmanship. ‘Blue’ represents the inland waters, rivers, ocean and marine world, and ‘Tree’, the timber used to create our boats. Together these portray our philosophy. We are ethically sourcing timber with minimal environmental impact and we are protecting the future of our leisure marine industry & future generations.